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Bloome is a botanical haircare brand that blends plant wisdom with modern science to create gentle, mindful hair rituals. Focused on nature and mindful self-care, it emphasizes growth, balance, and renewal. Designed for conscious individuals who value balance, authenticity, and real transformation, the brand shifts haircare from routine to ritual.
Brand Strategy
Illustrations
Visual identity
The ‘L’ is customised to represent the fluidity of hair movement and the logomark features a butterfly, symbolizing transformation, central to the brand's focus on hair transformation. Additionally, a heart shape in the negative space highlights the brand's commitment to care and love.
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